Because when five of you purchased the Collingwood Chain this week, you collectively sent $175 to World Vision Haiti relief as part of A Beautiful Idea.
The Collingwood Chain was created for A Beautiful Idea - an organization that partners with artists to raise money for charity. Artists and crafters create products, sell them and donate 100% of the proceeds to the chosen charity. Right now, all donations benefit World Vision Haiti Relief.
(And if the Collingwood Chain isn't your thing, you may wish to take a browse through the other beautiful participating products.)